• by Larissa Faw , April 3, 2020

Creative leaders from across the world are joining forces to launch an open-source global review platform that pairs high-caliber agency talent with those submitting campaigns to the United Nations.

Last week, the global organization issued a call-to-action to assist in translating critical public health messages, into work that will engage and inform people across different cultures, languages, communities and platforms.

The GlobalCreativeReview.com initiative will connect agency professionals submitting pitches to the UN with three leaders from different continents to provide feedback and guidance.

An email conversation will allow them to connect and to organize the creative review in a way that is most convenient for them: email, video call, phone. Their feedback will hopefully strengthen and improve briefs before they are officially submitted to the UN.

After a soft launch on Wednesday over 200 creative leaders have signed up including some of advertising's biggest names such as Susan Credle (CCO, FCB Global), Andre Le Masurier (CCO EMEA, R/GA) and  Damon Stapleton (CCO, DDB NZ/AUS).

Although more than 40 countries are now represented, the council is still looking for more participants, especially from Asia and Africa. “We especially look at award show judges to shift their attention to this project in the light of many show cancellations to date,” says a campaign representative. “We are building this plane while flying, but wanted to get this out to the world as quickly as possible. The world today needs ideas that work across continents.”

This council is now accepting creative submissions.

Others joining the cause include: Owen Lee (CCO, FCB Inferno), Liz Taylor (CCO Leo Burnett); Britt Nolan (CCO DDB North America), Per Pedersen (GCC, Grey Group), Joe Sciarrotta (Deputy CCO, Ogilvy), Marie Ronn (GCD, Spotify), Ronald Ing (CCO, Isobar).