Snapchat introduced a new augmented reality feature allowing users to scan 23 international currency notes and donate to COVID-19 relief.
The Snapchat Lenses are intended to bring awareness to the COVID-19 Solidarity Response Fund for the World Health Organization (WHO).
The new Lens provides a visualization of how donations support WHO’s response efforts and allows donations by swiping up
More than 68 million consumers globally have viewed COVID-19-related content om Snapchat, according to the company.
Snapchat Calling and Snap Cameras grew by more than 50% during late March compared to late February.