• by Steve McClellan  @mp_mcclellan, May 12, 2020

D2C mattress company Leesa Sleep is out with a new campaign, “GOOD & Good,” that highlights its handcrafted product and promotes both a bed donation effort to hospitals and a Memorial Day sale. 

The work is from Rain The Growth Agency. Sample it here. 

The company has so far donated 4,000 beds to hospitals, part of a broader give-back commitment. The company donates one mattress for every 10 mattresses sold. 

Rain developed a concept that utilized animated graphics to produce two 30-second video spots, one of them promoting the Memorial Day promotion (view here), while a 15-second digital video ad mentions the GOOD & Good campaign, as well as contact-free shipping.