Publicis Groupe Garners More GSK Business

GSK is consolidating more of its consumer healthcare business with Publicis Groupe. After a five-month pitch the Groupe will now manage the GSK Brazil portfolio under the bespoke PlatformGSK entity. This dedicated practice will be responsible for all communication of brands Advil, ENO, Corega, Sensodyne and Sonrisal brands and align with the Groupe’s other GSK accounts in Europe, United States and Latin America. The account was previously held by WPP’s Grey.

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