New online channel Million Stories is targeting millennials. The site, which provides key financial information and advice, officially launched late last week.
To position financial knowledge as interesting and accessible, Million Stories curates original content and utilizes well-known hosts to demystify an often complex subject.
Million Stories Media, a project of the Singleton Foundation for Financial Literacy and Entrepreneurship, can be found at www.millionstories.com and on social media @millionstoriesmedia.
Shelley Miles, CEO, Singleton Foundation, told Publishers Daily: “Millennials are the largest generation in the workforce. They have debt. They will live long lives. They were hit hard in the last recession, and now this global pandemic has happened. And Gen Z is coming up right behind them,” she said.
“Financial understanding and skills are critical to their ability to prepare for their futures,” Miles added.
For example, “Adulting With Richard Sherman,” features the NFL cornerback for the San Francisco 49ers. His 12-episode series coaches viewers through their initial financial decisions as adults.
Similarly, “Heads or Tails” is a Q-and-A about money, employment and health. Joey Sasso, winner of Netflix's reality show “The Circle,” hosts. The show also features NBC financial correspondent Jean Chatzky.
“American Paycheck” travels nationwide to determine how millennials spend the money they earn, while “COVID Chats” allows young people from diverse backgrounds to share their concerns and experiences. Per the company, the two shows have reached more than 1.2 million views in just four weeks, gaining momentum from their initial testing rollout.
Olympic medalist Danell Leyva and YouTube comedienne GloZell Green are also participating in channel content.
Th Singleton Foundation has tapped seasoned executives from Disney, DreamWorks, BBC and Lionsgate to lead the company.