• by Ray Schultz , July 15, 2020

Cannabiz Media has added new email marketing tools to its enhanced Cannabiz Media License Database to help brands reach legal cannabis and hemp license holders.  

The new tools include an AI-powered sent time optimization tool and a visual "heat," showing the optimal day and time to send an email, the company says.  

In addition, the firm is offering a campaign comparison chart for matching email results against those of prior campaigns.  

Also being provided is dashboard highlighting crucial leads, enabling follow-up via email, phone or social media. Users also have access to a template library. 

Cannabiz Media combines a lead database, sales CRM, email marketing, and a research engine.

“There is a critical need for digital marketing solutions among cannabis companies, many of whom find themselves denied by other email service providers and kicked off of social media channels for promoting a federally illegal substance,” states Chris Moyer, chief technical officer for Cannabiz Media.