• by Ray Schultz , July 21, 2020

Customer engagement platform Braze has expanded its partnership with Amazon to offer Amazon Personalize, a tool that helps brands incorporate personalized product recommendations and content in cross-channel campaigns, using the same algorithms as Amazon.com. 

In addition, Braze is offering several other new services, including Predictive Churn, a tool that helps brands predict churn, as part of Braze’s Predictive Suite. Early Access Funnel Reports allow firms to visually understand potential conversion drop-offs. 

Also new at Braze is Inbound SMS Keyword Request Processing and Huawei Push, which supports conversations between brands and customers in real time.

The new enhancements are designed to help brands “connect with their customers in a real way and accelerate digital transformation initiatives that build long-term and sustainable growth,” states Kevin Wang, senior vice president of product at Braze. 

Other new services include SMS Keyword Request Processing. utilizing Huawei Push, and  In-App Message Rendering, which lets users send messages directly within the Braze dashboard instead of sending a preview to a test device. 

Meanwhile, the Amazon arrangement will let companies benefit from the same machine learning algorithms used at Amazon.com, the company says. 

One client that apparently approves of Braze’s offerings is sweetgreen.  

“The ability to quickly set up comprehensive, multi-step, and multichannel journeys has significantly reduced our campaign launch time and accelerated speed to optimization, all while providing personalized customer experiences," states Kenneth Lee, Manager, CRM, operations, at sweetgreen. 

Lee adds, "Using the native promotion codes, we've been able to further reach, engage, and encourage our customers to explore new channels and adopt more rewarding behaviors."