• by Larissa Faw , August 4, 2020

Beyond Meat is leveraging its sports connections with its new campaign that suggests “What If We All Go Beyond?” to encourage people to consume this non-meat alternative.

The creative, developed with Anthology, features Beyond Meat ambassador and athlete Todd Gurley, as well as the voice talent of actress Octavia Spencer. She asks viewers to consider a future of food that’s better for people, animals and the planet. The spot ends by pointing out this alternative is available via Beyond Meat. 

In addition to airing regionally during select Lakers (Spectrum Sportsnet) and Nets (YES Network) games, the spot will also run nationally on select ViacomCBS channels and connected TV platforms.