• by Larissa Faw , August 11, 2020

The Aruba Tourism Authority (A.T.A.) is appointing Engine as media agency of record following a competitive review. The remit includes developing and activating the overall media strategy in the U.S. including media planning and buying, audience building, data consultation, and measurement and analytics.

First up, Engine will focus on efforts to welcome back tourists to the Caribbean island as global travel restrictions in connection with COVID-19 have lifted.