• by Ray Schultz , August 17, 2020

Information giant TransUnion has acquired Signal, a Chicago-based technology company that helps brands structure and use consumer data to drive customer retention and loyalty. Terms were not disclosed. 

TransUnion seeks to help clients “use data and insights to provide a better experience for their customers,” states Steve Chaouki, president, U.S. markets for TransUnion. 

Chaouki notes that Signal’s products “complement our existing marketing solutions.” 

The purchase follows TransUnion’s 2019 acquisition of TruSignal and investment in Tru Optik and is part of the company’s effort to build people-based, identity-enabled marketing solutions, it says.   

TransUnion’s goal is to provide “accurate and compliant consumer data and identity information for marketing use,” claims Matt Spiegel, executive vice president, marketing solutions and head of media vertical, TransUnion.