Around the Net
Microsoft Updates Recommendations, Campaign-Level Associations
- Microsoft, Thursday, August 20, 2020 12:41 PM
Those using Microsoft Advertising Editor gained access Wednesday to AI-powered recommendations and campaign-level associations to help advertisers optimize campaign performance and make campaign management easier. Campaign-level associations can help marketers apply and manage audience associations at the campaign level, no longer requiring the ability to apply the audience targeting to each of the ad groups and then change each individual bid boost. Subha Hari explains the changes.
