Following a multi-agency
competitive review, LG Electronics Inc. is retaining WPP’s LG-One group as its global communications agency partner. Public relations firm Hill+Knowlton Strategies (H+K) and Ogilvy PR will
continue to serve as agency partners for LG-One.
WPP formed LG-One in 2009 to service the account in areas including global corporate communications,
consumer electronics, home appliances, mobile communications and B2B.