Glass manufacturer O-I Glass has appointed VaynerMedia as its first integrated agency of record. The remit includes both creative and media.
The business was awarded to VaynerMedia following a review.
“We chose VaynerMedia because of their distributive model and ability to truly understand both culture and the consumer,” stated Marie-Laure Susset, Integrated Marketing Communications Director for O-I. Having creative and media with the same agency enables a streamlined approach to reach a number of different cohorts.”
The client, based in Perrysburg, Ohio produces bottles, jars and other glass containers for many of the world’s major food and beverage companies.