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Apple To Delay iOS Change For IDFA Tracking

Apple plans to delay the enforcement of a change to its next mobile operating system, iOS 14, that will upend how ads are targeted on iPhones and iPads. The next iOS will require developers to ask users to share their device’s unique identifier for advertising purposes through a prompt. Advertisers rely on this identifier, or IDFA, to track the effectiveness of their ad campaigns in mobile apps. 

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