Magna: U.S. Ad Spending Fell 7.2% During First Half, Erosion Poised To Moderate In Second Half
- by Joe Mandese @mp_joemandese, September 16, 2020
The U.S. advertising economy fell 7.2% during the first six months of 2020, though the rate of erosion is expected to moderate to -2.0% during the second half, according to new estimates released today by IPG Mediabrands' Magna unit.
Based on the new data, Magna shaved three-tenths of a …
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