Fort Worth-based independent agency PMG has been selected by TikTok as lead social strategy agency for TikTok for Business, an ad/marketing solutions platform that the company launched in June. The selection followed a formal review.
PMG will oversee cross-channel strategy, creative, content development and production.
The TikTok assignment is the latest in a series of wins for the agency this year including SurveyMonkey, Omni Hotels, Michael Kors, N26, Best Western and First American.
The agency has 275 employees across offices in New York, London, Dallas, Austin and Fort Worth. Other clients include Apple, Beats by Dre, Sephora and Old Navy.