Mediahub, the Interpublic media agency has been awarded media duties for telecom company TracFone Wireless.
The company, which has agreed to be acquired by Verizon, spent $238 million on measured media in 2019, according to Kantar.
Last month Verizon, the nation’s largest telecom company, announced that it was acquiring TracFone from America Movil in a deal valued at approximately $6 billion. The seller is a major pre-paid mobile provider in the U.S.
Tracfone is the largest reseller of wireless services in the US, serving approximately 21 million subscribers through a network of over 90,000 retail locations nationwide. A longtime partner of Verizon, more than 13 million Tracfone subscribers currently rely on Verizon’s wireless network through an existing wholesale agreement.
The transaction is subject to regulatory approvals and other customary closing conditions and is expected to close in the second half of 2021.
Following the completion of the deal Verizon said it expects to bring its 4G LTE and 5G networks and “other innovative technologies to Tracfone customers, further develop Tracfone’s distribution channels, and expand Tracfone’s market opportunities.”
Mediahub confirmed the appointment but deferred other questions to TracFone. The company hadn’t responded to a query by deadline.