JetBlue airline has put its ad account in review, the company confirmed today. The 11-year incumbent, MullenLowe has been invited to participate.
The company issued a statement:
“It’s standard practice for us to regularly review our business partner relationships, and in light of the unprecedented impact of coronavirus we need to take an even closer look at our external spending. Our agency RFI will help us evaluate which resources can most efficiently address changing customer preferences and the new travel landscape as we emerge from this crisis.
We’re proud of our 11-year collaboration with MullenLowe. Their work has been instrumental in helping us build an upstart airline into a beloved travel brand, and they’ve continued to deliver effective results throughout this very uncertain year.”