31% Of U.S. Broadband Homes Own 4 Or More OTT Services, Double A Year Ago

Subscriptions to multiple OTT services -- for U.S. broadband consumers who own at least four or more apps -- keep growing.

Thirty-one percent of respondents in a recent survey said they subscribed to the top three OTT services -- Netflix, Amazon Prime Video, and Hulu, as well as least one other OTT service -- according to Parks Associates.

The survey says the percentage of these consumers is up from 14% in the third quarter a year ago.

In addition, the percentage of who own three or more -- including the top three -- is at 45% up from 27%. Sixty-one percent own two or more, compared to 48% in the third quarter of 2019.

Parks survey come from 10,000 U.S. broadband households, in the third quarter of 2020.

Looking individually at specific premium OTT platforms, 61% of U.S. broadband households subscribe to Netflix, while 47% subscribe to Amazon Prime Video; 36% to Hulu; and 31% to Disney+.

Netflix reported 73.1 million U.S. subscribers, in its third-quarter financial results. Industry estimates say Disney+ has 35 million U.S. subscribers; Hulu (on-demand), 32.1 million; and Amazon Prime Video, 26 million.



1 comment about "31% Of U.S. Broadband Homes Own 4 Or More OTT Services, Double A Year Ago".
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  1. Ed Papazian from Media Dynamics Inc, November 23, 2020 at 5:28 p.m.

    Wayne, you aint seen nothin yet. As we informed our Media Dynamics Inc subscribers recently, we predict that the average connected home in 2025 will subscribe--or receive--- 5 SVOD
    /AVOD services which means that the heaviest quintile of streamers will probably be getting 8-10 services.

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