Dentsu-owned Merkle has appointed Liz Rutgersson Chief Media Officer, Merkle Americas, a new position at the company. She was previously responsible for Merkle’s EMEA media and planning practice and agency operations.
Rutgersson is tasked with further developing Merkle’s data-driven, technology-enabled media capabilities for the Americas. She’ll also support new business efforts and be responsible for key publisher relationships, and the development of joint business plans with partners.
Since joining the company via Merkle’s Periscopix acquisition, she has been responsible for launching the company’s programmatic, paid social, and integrated media teams, as well as building the foundation for aligned agency services operations across the UK and EMEA.