• by Larissa Faw , February 4, 2021

Havas Media Group is reorganizing the company’s existing entertainment and culture agency brands in the U.K under the new Havas Entertainment umbrella.

With the move, Target Entertainment and various specialty units, Target Media, Target Live, Superhero and Azure will no longer operate under their own names and instead become fully integrated into Havas Entertainment.

Jump, the group’s content and partnerships division will continue to operate on its own but will sit within the Entertainment group as will PR specialist Organic.

Jump’s current Managing Director, Nick Wright, is promoted to the new role of managing director of Havas Entertainment. Wright, who joined Havas in 2013, will manage a 100-person team combining media, creative and PR across four verticals: film, gaming/toys, music and culture.

With parent Vivendi, Havas is uniquely positioned as the only major holding company agency that is part of an entertainment company. "We have the opportunity to do this in the U.K. as we already have all the capabilities and expertise to connect together under this new and exciting proposition,” explains Wright. “Although Havas Entertainment is U.K. based, it services clients across multiple markets. We will of course explore other market rollouts in the future where it makes sense.”

This reorganization is part of a broader makeover to streamline Havas Media Group’s offerings. Havas Entertainment will sit alongside Havas Media and Havas Market, an ecommerce unit offering end-to-end marketplace solutions across paid, owned and earned media.