• by Joe Mandese , April 13, 2021

GumGum, an enterprising ad-technology firm specializing in creating contextual targeting and ad insertion in digital media, this morning announced a $75 million investment from Goldman Sachs Growth.

Terms of the investment were not disclosed, but the Goldman unit focuses on growth equity and currently has more than $8 billion of assets under its management.

In a statement, GumGum said the funds will be used as part of its aggressive M&A plans, to expand internationally and to help make its proprietary contextual API & contextual-powered display, native, and video advertising formats more broadly available.

Founded in 2008, GumGum is headquartered in Santa Monica, CA.

Goldman Sachs Growth joins existing GumGum’s investors including Upfront Ventures, NewView Capital, and Morgan Stanley Expansion Capital.