Pre-Upfront Thoughts On Broadcast TV, Promotions, Nielsen, And AVOD

Last year’s upfront season was different from any I’ve been involved in during my 40 years in the business.

Because of the COVID-19 pandemic, there were no live network presentations to the industry, and for the first time since I’ve been evaluating television programming, I did not watch any of …

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2 comments about "Pre-Upfront Thoughts On Broadcast TV, Promotions, Nielsen, And AVOD".
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  1. Jack Wakshlag from Media Strategy, Research & Analytics, April 26, 2021 at 2:49 p.m.

    As always, A read of the full article shows why Sternberg remains one of the best in the business. Great review and summary of Covid related Nielsen issues as well as others. 

  2. Steve Sternberg from The Sternberg Report, April 26, 2021 at 7:06 p.m.

    Thanks Jack. High praise coming from you. 

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