Comscore Sheds Light On First OOH Measurement Deal

Comscore, which recently unveiled plans for a new out-of-home audience measurement service, this morning announced its first customer: Lightbox OOH Video Network.

Under the agreement, Lightbox will receive digital ad impressions, reach estimates and audience profiles reported by month.

Comscore described the data as a "custom solution," which will be available now for all brands, will become eligible for inclusion in Comscore’s "Plan Metrix" planning tool.

Lightbox claims to be the "largest" digital out-of-home video network in shopping and lifestyle destinations. Its U.S. network coverage includes WeWork locations.



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