• by Ray Schultz , May 6, 2021

Email marketers can generate the optimal language in campaigns, thanks to a partnership between Phrasee and Braze, the companies say.

The arrangement combines Phrasee’s AI-based technology and Braze’s customer-engagement platform. 

The goal is to help “brands forge human connections between consumers and the brands they love through relevant and memorable experiences,” states Matthew McRoberts, senior vice president of global alliances, Braze. 

Joint clients can generate the optical language at scale in email subject lines, headline copy and in push notifications, the companies claim.   

“This integration increases message engagement for joint customers, like Domino’s, allowing brands to deploy language at scale and drive significant campaign performance uplift with minimal operational effort,” McRoberts adds. 

In addition, Braze customers can easily use Phrasee in their Braze workflows. 

Parry Malm, CEO of Phrasee, notes brand language optimization “has been the missing link in the CX ecosystem.”

The arrangement has drawn praise from Marissa Contreras, director, retention marketing & marketing operations, Sephora.  

“For Sephora, the AI natural language Phrasee generates with a click of a button is always on brand,” Contreras states. “We are excited about the collaboration and the prospect of optimizing our marketing language across the full customer journey.”

Phrasee serves B2C brands such as Domino's, eBay, FARFETCH, Groupon and Walgreens.