OOH agency Project X has added Aaron Reitkopf to its Board of Directors.
Reitkopf is currently a Senior Advisor to IPG on Open Architecture and serves on several other company boards, both for-profit and non-profit. He has served as the Global
Chairman of MullenLowe Profero, and led the acquisition and sale of several other marketing entities.
CEO John Laramie said
Reitkopf's experience and relationships within the advertising industry "will be paramount to the continued growth and scale of Project X and help us accelerate our mission to modernize the outdoor
The announcement follows the agency's recent rebranding and unveiling
of a new suite of client tools.