Rochester NY-based agency Butler/Till has acquired digital marketing shop Digital Hyve for an undisclosed price.
B/T, one of the few employee-owned agency’s in the industry, said the deal diversifies its capabilities, and expands its reach within the small and mid-size business market and into new verticals, including retail, automotive, food and beverage, government, education, travel, tourism, and hospitality.
Under the terms of the agreement, Digital Hyve will retain its brand and become a wholly owned subsidiary of Butler/Till.
Kimberly Jones, appointed President & CEO of Butler/Till in 2020, will serve as President & CEO of the combined agency, which has a staff of 250. Also, Digital Hyve employees will join Butler/Till’s Employee Stock Ownership Plan (ESOP).
In the past year, Butler/Till broke ground on its new headquarters in downtown Rochester and achieved double-digit revenue growth.
Recent account wins include Greenwich Biosciences, Takeda, Endo Pharmaceuticals, and Global Blood Therapeutics. The agency also boosted organic growth with existing clients like Amgen, Bristol Myers Squibb, Ferring, Bausch Health Companies, and Rigel.