Retailers wondering just how often they need to send
delivery updates for online purchases should note these statistics from 4over: 96% of shoppers track deliveries, 40% daily, 37% a few times before it is delivered, 17% several times a day and 3%
rarely if ever.
Moreover, 57% say tracking is very important, and 40% it is somewhat so.
Of the consumers polled, 87% have had a packaged delivered late. And 53% experience
nervous impatience while waiting, 28% do some of the time and 19% never.
Here are their shipping preferences:
- Same day—7%
- Next
day—24%
- Two-three days—45%
- Three-five days—14%
- Within a week—8%
- Seven-10
days—2%
How long are they willing to wait for a delivery? They say:
- One week—32%
- Two weeks—28%
- Up to 6 days—14%
- Three weeks—10%
- One month—10%
- Two months or
more—6%
Also, 63% look out the window when they’re expecting a delivery, and 29% would not order an item if they couldn’t track it. And, 38%
have argued with Amazon about a delayed delivery.
In addition, 79% feel a sense of ownership before an item is delivered, and 65% say tracking can be
addictive.
Rural states with smaller populations tend to experience the most delays:
- Vermont
- Delaware
- Rhode Island
- Alaska
- New Hampshire
4over surveyed 2,000 self-reporting online
consumers.