Contentsquare Acquires Machine Learning Firm Upstride

Digital analytics company Contentsquare has acquired Upstride, a Paris-based firm that specializes in improving machine learning performance. Terms were not disclosed. 

Contentsquare hopes the combined firms will “start pushing new AI boundaries together,” states Jonathan Cherki, CEO-founder of Contentsquare.  

Founded in 2018, Upstride brings 14 engineers to Contentsquare. Those staff members will join Contentsquare’s data-science development team in the firm’s Paris product hub.  

“AI will fundamentally reshape our digital journeys towards better and more personalized experiences,” states Gary Roth, co-founder-CEO of Upstride.

The news follows the May announcement that Contentsquare had raised $500 million in Series E funding, at a $2.8 billion valuation. 

The company hopes to increase its global headcount by more than1,500 people in the next three years, while expanding its presence in new and existing territories. Roughly 500 new slots will be in R&D, where 250 are now employed.   



Upstride had raised $3 million in funding from 360 Capital, Entrepreneur First, Kernel Investissements and former Microsoft Executives at Acequia Capital. 

Founded in Paris in 2012, Contentsquare serves such global brands as BMW, Ikea, Microsoft, Rakuten, Sephora, The NorthFace and Verizon. The firm also has offices in London, New York, San Francisco, Munich, Tel Aviv, Tokyo and Singapore.

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