Ad Market Grows 35.2% In June, Marks Fourth Consecutive Month Of Expansion

The U.S. ad economy expanded 35.2% in June vs. the same month a year ago, marking the fourth consecutive month of expansion since the ad industry pulled out of its COVID-19 recession.

It was the best June ever since Standard Media Index began the U.S. Ad Market Tracker, though it represented only a slight 0.3% increase over June 2019.

Both digital and analogue media showed strong gains in June, but the national TV ad market remains 19% below June 2019.

The expansion also was led more by smaller advertisers than the biggest, as the top 10 ad categories grew at only about a third of the rate of "all others" in June.



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