White Castle CMO's Ingredients For Breaking Barriers: Curiosity, Collaboration & Doing One's Homework

Behind the Scenes with Lynn Blashford

White Castle CMO Lynn Blashford discusses the three C’s…Curiosity, Collaboration & her Connection to George Clooney…well, sort of.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women, and not only for the work they do but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“You act too smart.” A male supervisor told White Castle CMO, Lynn Blashford, that early on in her career, and he didn’t mean it as a compliment. Cut to 2021, and we wonder what he’d say now? In this episode of Brand Insider: BTS, Lynn talks with me about that comment and what she learned from it. She also shares her early days as a bartender and how it taught her to “read a room,” discusses her latest passion honing young and diverse talent and even reveals which Hollywood star from Kentucky was a White Castle “Craver.” You can watch the video of the entire conversation here.



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