Email is used by 77% of customer support teams -- second only to phone, with 83%, according to Hiver’s Customer Service Benchmark Report: 2021.
And it is fairly popular, with 23% saying it is their busiest support channel, versus 44% for phone and 10% for chat.
It’s also fast, with 60% claiming a first response time of under three hours for email queries, 34% citing response time of one hour and 28% citing response time of between one and three hours.
But this varies by company size: 33% of mid-sized companies have a response time of less than one hour, as do 30% of enterprise-level firms. But only 25% of large companies have a response time that fast.
Of the companies polled, 60% provide customer support across three or more channels.
The study also found that 75% of customer service teams deliver support outside of regular business hours and that 34% provide 24/7 support.
In addition, almost 50% of teams have an SLA policy to resolve customer requests under 6 hours.
“While a lot of companies are going the extra mile to deliver multi-channel and fast support, many still have a long way to go when it comes to exceeding customer expectations,” says Niraj Ranjan Rout, CEO and co-founder of Hiver.
Hiver surveyed over 500 U.S. customer support professionals.