Portland, Maine-based agency VIA, has appointed Layne Harris Head of Creative Technology, effective September 7th. The role is a new one at the agency.
Harris will report to Chief Creative Officer, Bobby Hershfield and will be charged with developing and leading the new Creative Technology Discipline, which will utilize data, AI, immersive 3D and other cutting edge technologies to enhance and amplify creative output.
Additionally, he will be responsible for collaborating with creative teams to develop innovative digital ideas and explore new ways to interact with brands through technology.
Harris will work with clients like Arm & Hammer, Perdue, and Chick-fil-A.
"These are exciting times for us,” said Hershfield. “And Layne joining just adds that much needed boost to expedite our growth and ability to innovate at the level equal only to our ambition."
An award-winning technologist, Harris founded the Innovation Lab at 360i, and most recently led the creative technology discipline at Big Spaceship.