• by Joe Mandese  @mp_joemandese, October 5, 2021

Brown-Forman Corp., marketer of such iconic spirits brands as Jack Daniel's, has tapped Montreal-based Sid Lee for corporate communications and digital strategy, including a redesign of corporate site Brown-Forman.com.

The account includes a focus on the distiller's environmental, social and governance (ESG), as well as "social responsibility storytelling, including a series of "microvideos" highlighting social and environmental initiatives.

“The next stage of ESG narrative work will be really exciting,” boasts Sid Lee Vice President-Creative Strategy Élisabeth Jamot, adding: “Brown-Forman is a company with a storied history and multi-generational perspective committed to creating a sustainable and thriving future. Helping them build and reinforce their ESG narrative represents an important opportunity for their business, for which we are fully prepared to meet.”