• by Ray Schultz , November 5, 2021

Transactional email firm Netcore Cloud is partnering with email data solution provider AudiencePoint to automate its Transactional Email API.

The goal is to help clients “drive engagement-based campaigns, not just confirmations and receipts.” states Matthew Vernhout, vice president, deliverability for Netcore Cloud.

That can lead to subscriber engagement levels not usually associated with transactional content, the firm claims. 

AudiencePoint brings its RTO (real-time optimization) product to the table. This is made up of a “massive amount of data” its email dataset, says Paul Shriner, chief innovation officer at AudiencePoint.

Shriner continues that AudiencePoint monitors “a depersonalized set of over 500 million subscriber profiles, and index engagement data as it happens. We can then relay those signals back to our clients, allowing them to initiate automations, CRM actions, or a variety of other activities.”

For its part, Netcore can create “revenue opportunities in a layer of the marketing stack typically associated with the cost side of the business,” Vernhout adds. 

Vernhout notes: “Transactional email APIs have long been the workhorse of email marketing, but rarely serve a strategic marketing purpose.” Yet re-engagement is becoming a “mission-critical campaign type for most major brands,” he concludes. 

Netcore serves more than 5,000 clients, including Canon, Disney, McDonald’s, Nexxt, Puma and Westin Hotels & Resorts.