BMW will offer its classic Motorsport logo and special paint colors on select BMW M automobiles next year.
The automaker will celebrate 50 years of performance and racing cars via BMW M GmbH.
U.S. customers who order after January can opt for a BMW M high-performance automobile with a production date from March, and can have their vehicle's front, rear and wheel hubs adorned with emblems inspired by the classic "BMW Motorsport" logo as an alternative to the conventional BMW emblem, which was redesigned in 2020.
In addition to the emblems, 50 historically significant BMW M paint finishes will be offered for selected models in the anniversary year.
Colors such as Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, lmola Red or Frozen Marina Bay Blue refer to the various eras of BMW M's 50-year history.
The BMW logo with the shifted semicircles in blue, violet and red was first used in 1973 on the racing cars of BMW Motorsport GmbH, which had been established a year before. In 1978 and with the debut of the BMW M1 the three-color stripes slanted to the right and leaning on the letter M followed.
The BMW M1 was the only BMW M high-performance production vehicle to bear the historic motorsport emblem in addition to the logo with the three-color stripes. In both logos, the blue stands for BMW, while the red symbolizes racing and the violet expresses the connection between the two.
Since then, the violet has given way to a dark blue, and BMW Motorsport GmbH has been operating under the name BMW M GmbH from 1993 until today.
The automaker is planning numerous events around the anniversary next year, including at Concours d’Elegance in Pebble Beach, California.