More data has come in, showing that Cyber Monday is now Cyber Month, according to Criteo.
Retail sales grew by 35% over those of 2019 during the same period. This followed a 13% decline from 2019 in October.
The report also documents that Black Friday is once again becoming an in-store event now that the pandemic is easing — there was a 10% uptick in in-person sales, while online sales fell by 17% on the day. But online sales grew later in the day.
Global organic sales increased by 16% during that five-day holiday period and by 33% for the entire month.
Retailers offered deals before and after Black Friday weekend in 2019 and 2020, And global organic sales rose 21% during that period in 2020, compared to 32% YoY for the entire month of November.
Criteo analyzed commerce data from 4,200 retailers.
Other observers have noticed the same trend, at least in online sales. “With 21 days in November driving over $3 billion in spend, what we know as Cyber Week is starting to look more like Cyber Month,” Taylor Schreiner, director, Adobe Digital Insights, recently said.