Recovery In Ad Spending Varies By Geographic Region

Ad spending has bounced back from the pandemic recession to reach new highs in major geographic regions, though there are pockets of weakness, according to a forecast by Publicis Media's Zenith unit.

The media agency forecasts the fastest growth from 2021 and 2024 will be in Central and Eastern …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications