First GMC Hummer EV Rolls Off Assembly Line

The first 2022 GMC Hummer EV pickup was recently produced and customer deliveries will now begin. 

The GMC supertruck represents the first Ultium-based consumer vehicles to be produced as part of General Motors’ vision for an all-electric future, according to the automaker. It has a starting MSRP of $110,295.

The automaker released a 38-second video created by Weber Shandwick on its social media platforms showing Job One.

Factory ZERO Detroit-Hamtramck Assembly Center, which has been retooled, upgraded and expanded with a $2.2 billion investment by GM. Factory ZERO will serve as the launchpad for the company’s multi-brand EV strategy. 

“We brought this truck to market with speed and agility and brought GM another step closer to an all-electric future,” said GM President Mark Reuss at the plant. 



VIN 001 of the Edition 1 GMC HUMMER EV Pickup was auctioned March 27, 2021, at Barrett-Jackson at a hammer price of $2.5 million with proceeds benefitting the Tunnel to Towers Foundation, an organization established to honor the memory of Sept. 11 first responder Stephen Siller. 

The foundation builds mortgage-free, accessible smart homes for the most catastrophically injured veterans and provides mortgage-free homes for Gold Star families and the families of first responders killed in the line of duty. 

Though reservations for Edition 1 models are sold out, reservations for available models are currently accepted at

The vehicle first made its debut during the NCAA’s Final Four games in April. Fans were able to watch the reveal and place a reservation for the vehicle.

The 90-second spot from Leo Burnett, narrated by basketball legend LeBron James, focuses on the SUV’s capability. 

The spot features a cover version of the Led Zeppelin 1970 classic “Immigrant Song.”

The GM division first teased the pickup version of the Hummer EV with a commercial featuring LeBron James during 2020’s Super Bowl LIV.

Then, GMC revealed the Hummer EV pickup on Oct. 20 via a multi-platform activation including a Twitch livestream. GMC again worked with James along with a handful of other high-profile social media influencers in fashion, design, and off-roading to share the reveal and create a cultural moment on social media,

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