• by Steve McClellan , January 5, 2022

Publicis Groupe has acquired Tremend, an independent software engineering company in Central and Eastern Europe.

Publicis said the tech firm would serve as a global delivery center for the Groupe’s digital transformation specialist Publicis Sapient.

Tremend-developed tech products currently reach about 60 million of its clients’ end users according to the company.  Based in Bucharest, Romania, it was founded in 2005 by Ioan Cocan and Marius Hanganu, and clients include Carrefour, ING and Orange.  It currently has a staff of 650 software engineers and plans call for a significant expansion of that team.

“Bringing Tremend into Publicis Sapient is a powerful expansion of our global distributed delivery model and we expect to rapidly grow headcount to 2,500 people by 2025 as well as our geographic footprint in the region,” said Nigel Vaz, CEO of Publicis Sapient.

The acquisition follows the unveiling of a major fintech joint venture between Publicis Sapient and Siam Commercial Bank in Southeast Asia.

“In a context of growing demand for digital business transformation, Publicis Groupe is scaling its expertise in Europe to better serve its clients and help them win in commerce,” said Publicis Groupe CEO Arthur Sadoun.