• by Ray Schultz , January 6, 2022

Email automation firm Sendlane has formed an integration with Justuno, an online conversion platform, that it says will allow merchants to capture first-party data to grow their subscriber lists. 

That first-party data includes emails, phone numbers, consents and other details. 

The arrangement will help Sendlane clients better understand behaviors and attributes of website visitors, the firm says. And this will enable them to “convert site traffic into email and SMS revenue more quickly,” states Andrew Christison, vice president of strategic partnerships at Sendlane.  

The one-click integration features Sendlane’s platform for creating email and SMS marketing campaigns and Justuno’s onsite tools for capturing data, building contact lists and fielding promotions at crucial points in the customer journey, the firms say. 

Merchants can improve their online marketing campaigns by “uniting onsite shopping experiences with advanced personalization and segmentation within email and SMS,”states Derek Booth, director of business development & strategic partnerships at Justuno.

The segments can be as targeted as a merchant desires. But the firm notes that more targeted segments will convert more easily from into email or SMS sales with Sendlane’s automation.  

Sendlane users will also be able to suppress popups to consumers who have already responded to a campaign.