• by Richard Whitman , Columnist, February 14, 2022

London-based BeenThereDoneThat, the six-year-old collective of C-Suite level advertising and marketing creative and strategy executives has just raised $6.5 million in a Series A funding round. 

The round was led by Beringea, which contributed $6.3 million with additional funding from others in the U.S. and Europe. The firm, co-founded by David Alberts and Ed Rogers, has raised $7 million in funding in total.

The firm, which reported $9.5 million in revenue last year (up 55%) works with brands on a variety of ad-marketing projects. 

One example is that it helped develop the strategy for the Ad Council’s “It’s up to You” vaccine hesitancy campaign.   

The firm -- which has created what it calls and “open talent network” of over 300 executives -- works with nearly three dozen Fortune 500 firms, spanning categories including CPG, automotive, consultancies, and more.  

BeenThereDoneThat leveraged their network of C-suite talent for one global CPG brand to develop a module to create long-term Big Brand Ideas, that sit above their agency roster, which is being rolled out across the portfolio in 2022.  

Another large CPG brand has commissioned the firm to run its top 300 marketers through our ‘Ask Better Questions’ virtual training course. 

“Our mission is to harness the world’s best thinkers to solve the world’s toughest problems” says Alberts. The new funding will be used to expand the business. “We believe this is the future of business--defining the right problem and identifying the right experts to solve it.”