TV Drives Highest Inflation Among U.S. Media Channels
- by Robert Williams , February 16, 2022
The cost to run commercials on U.S. television this year will drive the biggest increase in advertising inflation, with midterm elections helping to drive demand, according to ECI Media Management. An estimated 15% rise in TV advertising prices will more than offset declines in print media, whose recovery from …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
