• by Ray Schultz , April 25, 2022

Martech provider ON24 has acquired Vibbio, a cloud-based video software company serving B2B firms.

Terms were not disclosed.  

The goal is to place video content creation “in the hands of every salesperson and marketer to extend the life of their oN24 digital experiences and connect with audiences in multiple digital channels,” says Sharat Sharan, founder and CEO of ON24. 

Integration of the two platforms will be available by the end of the year. At that time, ON24 clients will be able to utilize Vibbio to create videos for landing pages or email and ABM campaigns, the company says.  

B2B brands are increasingly fielding videos to promote products, services, digital events and to reuse event content, ON24 says.