ActiveCampaign has acquired transactional email service Postmark and DMARC Digest from Wildbit. Terms were not disclosed.
The two services will continue to run as stand-alone products. All 30 staff members have accepted positions with ActiveCampaign except for executive assistant Lisa Herbert.
ActiveCampaign now has a head count of 1,000+.
Wildbit, parent of Postmark, will retain Beanstalk, a coding
The Postmark integration will allow ActiveCampaign clients to send transactional emails via automation, using a drag-and-drop builder. However, developers can continue to code if they wish.
Transactional emails “have historically been limited to those with coding knowledge and API experience,” says Jason VandeBoom, founder and CEO of ActiveCampaign.
VandeBoom adds that the Postmark integration will make transactional email available to non-technical users, "allowing them to send transactional emails with automation, rather than custom coding and APIs."
Transactional emails include:
More than 50% of consumers are frustrated by no-reply email addresses that do not receive incoming email, a study from ActiveCampaign shows (see related story, "Consumers Dislike No-Reply Transactional Emails, Study Finds," Email Marketing Daily, May 2).
DMARC Digests is an email authentication and monitoring service.
ActiveCampaign plans to integrate communications for users of its services to prevent fragmented messages and separate conversations coming from marketing, sales, and transactional events.
In April 2021, Chicago-based ActiveCampaign raised $240 million in Series C funding, bringing its valuation to over $3 billion, and began talks with Wildbit around that time.
Wildbit, based in Philadelphia, was co-founded in 2009 by Chris Nagele and Natalie Nagele.
“Chris started the company when he was 19, and Natalie joined shortly after we first met fresh out of high school,” they say in a Tuesday post.
The Nageles came to the “painful yet ultimately liberating realization: we are both ready to move on — and we can’t faithfully support our team’s fulfillment and our customers’ needs if our heart is no longer in it,” they add.