• by Fern Siegel , May 11, 2022

The Social Element, the woman-owned global social-media agency has a new CEO, North America: Ashley Cooksley.

Kendall DiBella, the company's head of accounts, takes over Cooksley’s managing director's role. Together, they will expand the brand client reach in the U.S. and Canada.

Tamara Littleton, global CEO and founder at The Social Element, said Cooksley will “continue to focus on global commercial and client strategy ... while continuing to maximize the incredible potential we’ve seen over the past few years.”

“In the three years since we decided to focus my role on North America, we've been able to not only bring in major clients, such as Peloton, Keurig Dr Pepper, Wrangler and Applegate Farms, but we’ve also achieved significant existing account growth,” said Cooksley. “By expanding services into key areas like TikTok management and content creation, and by hiring truly incredible talent like Kendall, we’ve made solid headway as a team.”

DiBella will be responsible for client relationship management, upselling and service delivery, while working closely with Cooksley on new business. Prior to joining the agency in 2021, DiBella was senior director of client partnerships at Dagger and held previous roles at 360i, Publicis and Huge. She intends to create "big things for big brands on the platforms that matter most.”

Cooksley joined The Social Element in 2008 and has run its North American business since 2019, where she has grown revenue by 25%. The agency's charge is to pioneer social to provide business solutions for global clients. The agency focuses on FMCG, travel, financial services, retail and entertainment accounts.