• by Fern Siegel , 11 hours ago

Lori Meakin has been appointed a planning partner for adam&eveDDB.

In her new post, Meakin will lead strategy teams on key clients, including McCain. She reports to Will Grundy, adam&eveDDB Chief Strategy Officer.

Previously, she was the co-founder of creative agency Joint London, working with brands such as Amazon, Vue, Google and Reach. Her work with Amazon resulted the ad "Vicar & Imam" and Prime's award-winning "Rapunzel."

In addition, she led the launch of TSB, which became Britain’s most recommended and fastest-growing high street bank.

Grundy said Meakin was "not only a celebrated strategist with vast experience of driving growth and innovation for some of the worlds’ biggest brands, she’s an expert on gender representation and a tireless campaigner for gender equality. She’s a hugely inspiring, progressive thinker.”

Based in London, Berlin, New York and San Francisco, the agency's client list includes Amazon, Columbia Sportswear, Lloyds Bank, PlayStation and Volkswagen.