Marketing automation platform Phonexa has introduced a tool to help brands improve their website conversion rates.
The new product, HitMetrix, reveals friction points in real time for landing pages or forms, while providing data analytics to improve conversion, the company claims.
The firm’s suite, which includes seven other automation products, also supports end-to-end lead generation for emails, calls, leads, clicks, email, SMS and accounting, it adds.
The goal is to streamline the user journey, states Lilit Davtyan, CEO of Phonexa.
"Businesses need to better understand consumer behavior as they build their marketing strategies and budgets around lead generation,” Davtyan adds.
According to Phonexa , HitMetrix offers these features:
Phonexa’s suite also includes: