Matthew O'Connor, CEO of AdQuick says the new feature helps clients — enterprise to SMB — illustrate ROI.
"AdQuick Analytics Cloud makes granular, real-time measurement –– including quantification of desired outcomes –– available to marketers for the first time, regardless of where the media was booked," he said.
Users will not have to build out any analytics before delivering metrics to customers.
The free, self-service tool performs various services, such as finding OOH ad markets or neighborhoods similar to where a company's best customers are located. It can also show all OOH inventory within specific markets.The 6-year-old AdQUick.com has more than 1,300 media partners that utilize various types of OOH media both here and abroad.
The company claims to reach 98% of OOH media in the U.S. Its agency roster includes Full Six, Quan Media Group and GRP Media. Marketers include Shopify, Instacart, Krispy Kreme and Burger King.