Semasio, a programmatic ad company, teamed with ThinkNow, a
research technology company, to bring zero-party multicultural data to the programmatic world.
The alliance gives marketers an opportunity to target specific audiences
— Hispanic, Black/African American, Asian, and LBGTQ+ — in a changing consumer universe.
"ThinkNow's zero-party data integration with Semasio is a critical
step in reaching multicultural audiences online," says Semasio CEO Kasper Skou. Skou believes this is a "more accurate way to reach the fastest-growing demographic segments in the U.S."
ThinkNow claims the multicultural population totals $4.6 trillion in spending in the U.S.
Through the partnership with Semasio, such specific insights are programmatically available across
major ad-buying platforms.
Semasio is now part of Fyllo.
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